Sergio Rodrigues (1927-) Brazil; Architect & Designer. Sergio Rodrigues became a great furniture designer, to the point of receiving an entry in the Encyclopaedia Delta Larousse presenting him as "Sergio Rodrigues, creator of the Brazilian furniture." In fact, he broke paradigms in his activity. He distinguishes himself by his own language, which made the search for Brazilian identity one of its aims. This model epitomises 1960s Brazil. The sofa alone came up for auction at Wright Auctions in Chicago on 7 October 2007 and went for $25200!